The Toyota Music 2017 Campaign is Toyota’s opportunity to push their creative boundaries. Under this banner, they are constantly experimenting with different looks. We brought together our creative thinking and collaborative spirit to illustrate a vibrant and playful environment surrounded by the theme of music. I was tasked to design the characters for this spot, based on Gordon Waltho’s winning pitch styleframe (frame 2), which were applied for each of the design directions by different artists.
Designed at We Are Royale
Character Design: Angie Son
Styleframes: Angie Son (f1, f3), Rury Lee (f4), Gordon Waltho (f2), Brandon Lee Smith (f5), Patrick Clarke (hands)