Optum helps modernize the healthcare system and empower individuals to take control of their own health. No matter who you are, or what you do, healthcare should be easily accessible. Taking inspiration from their colorful and geometric Optum logo, I explored some potential character designs for this pitch and a few design frames. I envisioned these graphic shapes to transform, mask and reveal the next set of designs to create magical seamless transitions.
Designed at Gentleman Scholar.