ASICS Ltd. shoes first began as Onitsuka Co. and was founded in Japan by Kihachiro Onitsuka. I used the Japanese watercolor style to drive its interesting origin story: Onitsuka stumbled upon inspiration while eating his octopus salad. Noticing how the octopus sucker had such strong grip, he realized that if he could mimic the shape of the sucker on his rubber shoe, he could create a basketball shoe that would achieve the kind of grip that was needed.
Designed at Brand New School.